Apps vs Website: Which is Better?
In this pandemic era, we are trying to maintain a balance between working from home and working for home. From buying groceries to attending a business call, we are relying on super handy mobile apps, and sometimes on the mobile websites too! Mobile apps like Amazon, Big Basket, Urban Clap, Up Grad, Skype, etc. have become our life buddies.
Since phones get smarter and internet connectivity gets better, mobile apps have become an integral part of people’s lives. So, in this era, if any business is not considering mobile apps as their revenue booster, then it might suffer a huge loss.
Mobile apps are revolutionizing the ways companies used to engage with their audience. Undoubtedly mobile websites can improve your brand visibility, but better conversion rates are noticed within mobile apps. To know more about why mobile apps are better than mobile websites, continue with our Apps vs Website blog.
Apps Vs Website: Quick Overview
A mobile app is software, or a program designed to run on mobile devices. Also, it can utilize some features of mobile devices like GPS, camera, contact list, etc. to make the user experience seamless. A mobile app is generally dedicated to a specific service. It can be easily downloaded from App stores and can be used at any time without hassle.
A mobile website is a condensed version of the full desktop website compatible with a mobile device. It can be accessed after a user enters the name of the website in search engines. These websites are responsive and tend to fit every screen size of mobile phones. A mobile website has become the easiest way to connect with users via mobile devices.
Both mobile apps and mobile websites are compatible with smartphones, but mobile apps have higher conversion rates than mobile websites. There are several challenges associated with the mobile web that can be easily overcome by mobile apps. Let us see how in this Apps vs website battle!
How Mobile Apps Conversion Rate Better Than Mobile Website?
Mobile apps are not only changing the consumers’ lives but helping businesses improve their conversion rates. There are several reasons why mobile apps are becoming the medium for businesses to reach their target audience. Some major reasons are mentioned below:
1. Better Communication
The more you communicate with your potential leads, the more you can generate revenue for your business. Mobile apps give many opportunities to converse with people. With mobile apps, you can easily make people feel valuable by giving them a personalized touch with the help of push notifications, in-app updates, and 24/7 customer support.
You can be available for users and interact with them to resolve their queries. Additionally, you can communicate with visitors to suggest products or services based on their interests, choices, and behavior, thus increasing the chance of a conversion.
2. Leverage Device Features
As mobile apps are directly installed from App stores to a mobile device, they give you access to certain basic features of users’ smartphones. For instance, you can utilize GPS, Camera, Contact lists, etc. to turn your business app more engaging.
Suppose the user wants to upload the bill receipt to get cashback from your app, then the camera feature of the phone can be used to click the photo of the hard copy. In this manner, users can have a hassle-free experience with the mobile app, and their chances of returning to your app increase. Mobile apps by leveraging the device features boost the chances of visitors, subscribers, and users to stay connected with the brand.
3. Offline Capabilities
One of the major advantages of a mobile app for your business is its offline capabilities. It can facilitate your users even in low network zone. Undoubtedly, mobile apps require internet connectivity to function, but some features can be accessed offline. For instance, you own a news agency and have an attractive app for users.
Users would need internet connectivity to access the latest news headlines. However, you can give them the freedom to read news offline after they download it. Thus, depending on how you set up your app, you can provide as much offline access to your users as you want. Thus, it may result in boosting your conversion rate.
4. User Preferences
In this digital era, mobile apps consume a major percentage of internet usage. From checking the stock statistics to ordering fruits, users reach mobile apps. Statistically, if we talk about apps vs website usage, 90% of people’s time is spent on using mobile apps and 10% of the usage of the web.
So, to maximize conversion and increase your business outreach, you need to create and launch a mobile app for your business. Users prefer mobile apps for a frictionless experience and quick and fast completion of the task. People tend to use a mobile app than a mobile web as it took seconds to reach any brand.
5. Loading Speed and Time
In this fast-paced era, just a second delay in loading time can cost you a loss of huge revenues. Mobile apps are any day faster than the mobile web. Unlike the mobile web, the user must just click on a small icon of your app to start their journey with your brand. Mobile apps can be easily and quickly opened in no time. Lesser bounce rates and abandonment rates are accompanied by higher conversion rates with mobile apps.
Let us know in the comment section if you have still stuck in the battle of Apps vs websites!