A mobile app, nowadays, has become a powerful sword for the growth and success of any business. If you don’t have a dedicated app to serve your customers, they could be easily carried away by your competitors. From real estate to restaurants, every business is striving to create a dedicated app for their business.
What is Mobile App?
A mobile application is software designed to work on a mobile device, which could be a smartphone, tablet, etc. It is a kind of small software unit that very well manages to serve the users in a better way. Along with making customers’ experiences seamless, mobile apps offer numerous other benefits.
Benefits of Mobile App
The arena of mobile application development holds prospects for the bright future of businesses. From reputed brands to startups, every business owner considers that mobile apps are an essential part of marketing strategies.
Mobile apps are successfully improving sales, retention rates, leads, and enhancing customer engagement. They are turning into a bandwagon for businesses due to several benefits.
In this era, every business has its own dedicated mobile app due to numerous benefits. Let us discuss a few major ones.
- Direct Communication: Mobile apps are a proven medium for quick and effective user- engagement. They allow businesses to interact more with their users and know more about their preferences.
- Customer Loyalty: The road to winning customers’ loyalty becomes less bumpy with mobile apps. The mobile apps help businesses in building better relations with their customers and catering to their needs with ease.
- Scale-up Sales: Mobile apps undoubtedly boost the revenue of businesses. Ease of accessibility encourages users to make more in-app purchases.
- Customer Support: Round-the-clock customer support is possible with mobile apps. With the help of an online desk and a quick support system, mobile apps can easily resolve the users’ queries. The app can automatically generate a unique ticket ID for each customer request and helpful customer support staff resolve tickets in a timely manner.
- Brand Recognition: Advertising the brand and making it easily recognizable among a larger population is highly important, which becomes easy with mobile apps. They offer opportunities to gear up your ad strategy and help users recognize your brand.
- Analytics: Mobile apps along with serving your customers help in performing business analytics too. They collect user-specific data based on their purchases, in-app duration, feedback, etc. The data collected can be further used in improving your business marketing strategy.
- Marketing Cost: The cost of marketing your brand can be minimized by using mobile apps. Various features like social media integration, push notification, etc. can be utilized to make the marketing game stronger.
How to Develop a Mobile App?
The app development process consists of six important steps. Regardless of the size and scope of your app, you must follow these steps to make the journey easy and organized. Here is the step-by-step tutorial to develop an app.
Step 1: Research the market in terms of the interests of the target audience, business competitors, and already available apps. Detailed research of the market can save your time and efforts while offering you an opportunity to learn from the mistakes of your competitors.
You should focus on competitive or alternative apps, requirements of customers, strengths and weaknesses of the marketplace, etc while doing your research. Market research can aid you in getting validation for your assumptions even before the development of a mobile app.
Step 2: Strategy must be defined to turn your idea into an app. At this step, you must decide the vision and mission (Value Proposition) of your app, research the competition, and most importantly identify your target audience.
Step 3: Planning and Analysis include defining use cases and gathering the information related to detailed functional requirements of a mobile app. You must develop a roadmap identifying tasks from development to the final launch of your mobile app after analyzing the relevant data.
Step 4: Front End design must be finalized with the design of the user interface including color scheme, the position of icons, CTAs, etc. of your mobile app. Develop an intuitive and attractive interface for users by adding different widgets, buttons, search options, chatbots, etc. A clear and decluttered UI is the first thing that can impress your potential users.
Step 5: Back End development must be decided by choosing the appropriate coding language, technology, platform, and structure to develop a mobile app. You need to define the technical architecture, technology stack, and development milestones in the fourth step. This helps you proceed with your app development process smoothly.
Step 6: Prototype Testing must be done in this step. To assure the performance of your app, you must test your app (specifically, a quality assurance test) before launching it in the market. This process helps you to know the shortcomings of your app and gives you an opportunity to adjust the features in the final version.
Step 7: Final Version of your app must be published on Play Store for your users to download and use it. You must accompany the app with a proper description and user manual while publishing it in stores.
Finally, it is time to turn your prototype into a full version. Make sure you improve the app as per the users’ feedback. There are millions of mobile apps available in the digital space. You must make your app unique to help it stand out.
How to Make Unique Apps for Android and iOS?
To make your mobile app unique, you must add some exclusive features. Follow these steps to make your mobile app stand out from competitors' apps of the same category.
- Simplicity is the key to any mobile app. Make sure your mobile app is interactive, easy to navigate, and does not include complicated features.
- Connectivity boosts the revenue of businesses. Establish a long-term relationship with your users by adding features of a push notification, 24/7 customer support, push-up messaging, etc.
- Integration of social media channels with mobile apps simplifies the sign-in process for the users, thereby improving retention rates. Make sure your app either has an easy sign-in process or can retrieve information from popular social media networks.
- Choice of personalizing the mobile apps improves the loyalty of customers. You can add customized templates, themes, wallpapers, sections, filters, etc. to improve the customers’ experience.
- Availability of support enhances the credibility of the brand. Add options like one-click contact and chatbots to advance your customer support.
- Feedback system garners the overall improvement of the brand. Allow users to report bugs, complaints, or suggestions in your app. Utilize their feedback to upgrade your mobile apps.
- Security and privacy are two important concerns that can either break or make your customers. Add password options, face recognition, pattern recognition, and other features to ensure the security of the app.
How to Create Your Own App in a Limited Budget
To create an app within a limited budget, you need to take care of the following things.
- Cross-Platform Apps: To target people across the globe, you must offer your app to both Android and iOS users. Creating a different app for both users is not a cost-efficient solution. So, try creating cross-platform apps that are compatible with both operating systems.
- Local Storage: Saving every database on cloud storage can increase the cost of your app-building by four times. However, you can utilize the local storage space for storing static data of your app securely. This would lessen the budget of your app-building.
- Pre-Built APIs: Every time a customer onboards your mobile app, it is not necessary to disturb the server-side and burn your money. You can take the help of pre-built APIs and utilize them for some of the routine procedures on your app.
- Pre-Built UIs: Creating different user interfaces for your mobile app will cost you. You can easily take the help of pre-built UIs and use them in your own mobile app. Especially, for payment gateways, you need not create a whole new UI on your own.
- No-Code Platforms: Hiring an efficient team of professional app developers will surely require expanding your budget. To create and publish your app without developers and even without coding a single line, you can log in to no-code platforms for app development.
Mobile apps are conquering the digital world. If you want to expand your business and reach a worldwide audience, then you need to create and publish your app on App Stores.
Many businesses believe that building and publishing a fully dedicated mobile app is an expensive affair. You might have also wondered how do you create an app without burning holes in your pocket?
However, you can create a full-fledged and advanced features-packed mobile app with a limited budget in no time. You can convert a site into an app without spending a huge amount of money!
You just need to take care of a few things while creating your app. Wait for the next blog!